I remember the first time I benchmarked NVIDIA's AI stack against other vendors for a B2B product we were advising: it felt less like comparing chips and clouds and more like sizing up a moat. NVIDIA's combination of hardware, software, ecosystem partnerships, and developer momentum creates...
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Marketing
I run Market Research (https://www.market-research.uk), and ever since we...
Data Analysis
I’ve seen dozens of churn prediction projects start with the best intentions...
Marketing
I often get asked how I find micro-niches that actually convert — not the...
Marketing
When I first set out to design a B2B first-party data strategy, the goal was...
I often get asked how I find micro-niches that actually convert — not the shiny, fleeting trends, but small, profitable pockets of demand that sustain a business. Over the years, I’ve refined a practical approach that blends three powerful...
When I first set out to design a B2B first-party data strategy, the goal was simple but ambitious: double qualified leads in six months. It sounded bold, but by focusing on data quality, consent-driven capture, purposeful segmentation, and tight...
When I first tested a micro-influencer campaign against a paid ad funnel, I was skeptical. Paid ads had always been my go-to for predictable scale and control. But months later, after iterating creative, outreach, and measurement, I watched...
I often get asked how I find profitable niches without sinking weeks into research or paying for expensive tools. My favorite approach combines two simple but powerful lenses: Google Trends to spot momentum, and keyword intent to judge commercial...
I often get asked how to raise average order value (AOV) without tanking conversion rates. It’s a tension every marketer feels: you want customers to spend more, but you don’t want to push them away with sticker shock. Over the years I’ve run...
I’m often asked: what exactly should we measure in tokenomics if we want to predict whether a crypto project will survive in the long term? Over the years I’ve read whitepapers, inspected on-chain data, and dug through token distribution...
When I first started experimenting with link building at scale, I was bombarded with two conflicting messages: buy links and watch rankings soar, or build every link manually and risk never moving the needle. Over the years I’ve learned there’s...
In today’s rapidly evolving digital landscape, small businesses often face a common challenge: limited access to high-quality customer data. Unlike big corporations, which can afford advanced analytics tools and large-scale data mining, small...
When Apple holds a product launch event, the world watches. Not just tech enthusiasts, but marketers, CEOs, journalists, and even competitors tune in to observe what has become an almost ritualistic unveiling of design and innovation. But these...
When I first started working with early-stage startups, I was fascinated by how easily multi-million (sometimes even billion-dollar) valuations were thrown around. Pitch decks boasted pre-revenue businesses valued in the tens of millions, often with...