I once inherited a churn model that looked promising on paper but was quietly failing our business: false positives flagged loyal customers as flight risks, thresholds were static, and the playbook for outreach was a one-size-fits-all email. Within ninety days we turned that mess into a...
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Marketing
I’ve always believed that choosing the best padel racket is as much a...
Strategy
I remember the first time I benchmarked NVIDIA's AI stack against other vendors...
Marketing
I run Market Research (https://www.market-research.uk), and ever since we...
Data Analysis
I’ve seen dozens of churn prediction projects start with the best intentions...
I run Market Research (https://www.market-research.uk), and ever since we started helping subscription businesses optimize growth, one question keeps coming up: how do you increase conversions for high-ticket subscriptions without cannibalizing...
I’ve seen dozens of churn prediction projects start with the best intentions and high hopes, only to deliver disappointing results: low precision, models that "drift" after a few months, and—worst of all—interventions that fail to recover...
I often get asked how I find micro-niches that actually convert — not the shiny, fleeting trends, but small, profitable pockets of demand that sustain a business. Over the years, I’ve refined a practical approach that blends three powerful...
When I first set out to design a B2B first-party data strategy, the goal was simple but ambitious: double qualified leads in six months. It sounded bold, but by focusing on data quality, consent-driven capture, purposeful segmentation, and tight...
When I first tested a micro-influencer campaign against a paid ad funnel, I was skeptical. Paid ads had always been my go-to for predictable scale and control. But months later, after iterating creative, outreach, and measurement, I watched...
I often get asked how I find profitable niches without sinking weeks into research or paying for expensive tools. My favorite approach combines two simple but powerful lenses: Google Trends to spot momentum, and keyword intent to judge commercial...
I often get asked how to raise average order value (AOV) without tanking conversion rates. It’s a tension every marketer feels: you want customers to spend more, but you don’t want to push them away with sticker shock. Over the years I’ve run...
I’m often asked: what exactly should we measure in tokenomics if we want to predict whether a crypto project will survive in the long term? Over the years I’ve read whitepapers, inspected on-chain data, and dug through token distribution...
When I first started experimenting with link building at scale, I was bombarded with two conflicting messages: buy links and watch rankings soar, or build every link manually and risk never moving the needle. Over the years I’ve learned there’s...
In today’s rapidly evolving digital landscape, small businesses often face a common challenge: limited access to high-quality customer data. Unlike big corporations, which can afford advanced analytics tools and large-scale data mining, small...