I want to share a pragmatic framework I use to design price elasticity tests that aim to increase revenue per user (RPU) without sacrificing conversion rate. Over the years I’ve run dozens of pricing experiments across SaaS, e‑commerce, and subscription businesses — some succeeded...
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Data Analysis
I’ve spent years turning messy datasets into clear, actionable insights. One...
Entrepreneurship
When I advise founders and product teams, one question comes up again and...
Industry Insights
I write about markets, trends and practical problems, and I’ve come to...
Marketing
If you’re running a SaaS business, you've probably chased ways to increase...
I write about markets, trends and practical problems, and I’ve come to appreciate that seemingly small issues—like a sudden household pest—can ripple into larger business and personal costs. In this article I’ll walk you through how to...
If you’re running a SaaS business, you've probably chased ways to increase Lifetime Value (LTV) for years. One strategy that consistently pays off — and that I’ve implemented with clients and in my own projects — is cohort-based pricing. In...
I’ve spent years helping B2B companies turn tentative trial users into loyal, paying customers. One of the most reliable levers I keep coming back to is a well-orchestrated, trigger-based email program that responds to user behavior in real time....
Managing a crypto treasury is different from managing a fiat treasury — and the best teams treat it as an operational frontier rather than a bookkeeping afterthought. Over the past few years I’ve analyzed how top crypto-native treasuries operate...
When third-party cookies started losing steam and consumers demanded more control over their data, I began to shift every acquisition and retention strategy I run toward zero-party data — the explicit information customers willingly share with...
I often return to practical strategies that deliver both ecological and economic returns. One of the most consistent levers I've seen for improving farm resilience and margins is crop rotation. In this article I share exemples de rotations...
I recently needed to validate a new B2B subscription tier for a product my team was building. We had a hypothesis: create a mid-tier between our existing Starter and Pro plans aimed at small teams that need collaboration features but not...
I’m going to walk you through a practical, step-by-step framework I use to build a competitor monitoring dashboard that combines SEMrush, Google Sheets, and real-time Slack alerts. This setup is affordable, flexible, and powerful enough for...
I’ve run dozens of customer interviews across multiple products and industries, and one truth keeps surfacing: raw conversations are gold, but they’re unusable until you turn them into a clear plan. Interviews reveal nuance—needs, emotions,...
When I evaluate a new crypto project before its token even launches, I’m looking for signs that it can survive the chaotic first year. Too many teams hype a token and vanish, leaving holders with worthless contracts and broken promises. Over the...