If you’re running a SaaS business, you've probably chased ways to increase Lifetime Value (LTV) for years. One strategy that consistently pays off — and that I’ve implemented with clients and in my own projects — is cohort-based pricing. In short, cohort-based pricing means tailoring price...
Read more...
Marketing
I’ve spent years helping B2B companies turn tentative trial users into loyal,...
Cryptocurrency
Managing a crypto treasury is different from managing a fiat treasury — and...
Marketing
When third-party cookies started losing steam and consumers demanded more...
Industry Insights
I often return to practical strategies that deliver both ecological and...
When third-party cookies started losing steam and consumers demanded more control over their data, I began to shift every acquisition and retention strategy I run toward zero-party data — the explicit information customers willingly share with...
I often return to practical strategies that deliver both ecological and economic returns. One of the most consistent levers I've seen for improving farm resilience and margins is crop rotation. In this article I share exemples de rotations...
I recently needed to validate a new B2B subscription tier for a product my team was building. We had a hypothesis: create a mid-tier between our existing Starter and Pro plans aimed at small teams that need collaboration features but not...
I’m going to walk you through a practical, step-by-step framework I use to build a competitor monitoring dashboard that combines SEMrush, Google Sheets, and real-time Slack alerts. This setup is affordable, flexible, and powerful enough for...
I’ve run dozens of customer interviews across multiple products and industries, and one truth keeps surfacing: raw conversations are gold, but they’re unusable until you turn them into a clear plan. Interviews reveal nuance—needs, emotions,...
When I evaluate a new crypto project before its token even launches, I’m looking for signs that it can survive the chaotic first year. Too many teams hype a token and vanish, leaving holders with worthless contracts and broken promises. Over the...
I’ve spent years helping organizations turn messy data into clear decisions, and the same principles apply at home: with a few free tools and consistent habits, it’s entirely possible to gérer efficacement les finances de sa famille without...
I’ve built dozens of dashboards to keep a real-time pulse on competitors, and one simple truth has stuck with me: the right data, captured consistently, beats random deep dives every time. In this article I’m going to walk you through how I...
Customer churn is the silent drain on growth that every subscription fintech watches closely. Over the years I’ve worked with startups and scale-ups in payments, neobanking, and crypto wallets, I’ve noticed that churn rarely arrives without...
I remember the first time I ran a micro-influencer campaign and thought I’d cracked a growth hack — until the results rolled in and the math didn’t add up. Since then, I’ve refined how I measure these campaigns so I can confidently prove a...