I have seen a pattern repeat itself in startup conversations: a founder hears a large market size number, feels a surge of confidence, and starts building a story around scale before checking whether that number can actually support a real business. I understand why this happens. A clean market...
Read more...
Industry Insights
When I look at tap water and then at a steam iron, I see a small but important...
Cryptocurrency
I want to share a practical, hands-on approach I use to detect on-chain...
Marketing
I’ve run more than a few pricing experiments in my career, but when it comes...
Marketing
When I built my first influencer seeding campaign for a niche ecommerce brand,...
I’ve run more than a few pricing experiments in my career, but when it comes to high-ticket B2B subscriptions — annual contracts, enterprise tiers, or platforms sold to procurement teams — the usual A/B pricing tests rarely cut it. You can’t...
When I built my first influencer seeding campaign for a niche ecommerce brand, I had one clear objective: generate sustained, organic referral traffic that actually converts. What surprised me was how much a focused 30-day plan—designed around...
I’ve seen firsthand how small shifts in the way merchants collect and use customer information can multiply repeat purchases — and without risking customer trust or running afoul of privacy laws. On Shopify, the best lever I’ve found is...
Why I built a 30-day product launch dashboardWhen I plan a product launch, I want a single pane of glass that shows performance, risks, and opportunities in real time. For one recent launch I combined Semrush for SEO and competitive intelligence,...
I remember the first time I truly felt the sting of churn. A niche B2B product I’d helped scale—targeting professional translation agencies—had excellent acquisition metrics, but customers started leaving after six to nine months. We were...
I’ve spent years analyzing markets and token behaviour, and one lesson keeps coming back: early detection of wash trading on-chain can mean the difference between a project surviving or spiraling. Wash trading — where the same entity buys and...
When we tested a new onboarding feature for a SaaS product last year, I ran a micro-influencer beta that unexpectedly doubled our trial-to-paid conversion rate. It wasn’t magic—just a carefully designed, human-first program that connected...
Understanding the stereotypes around French educationFrench schools often carry a strong image in international conversations. Some people picture strict classrooms, heavy homework loads, and highly formal teachers. Others imagine an education...
I have always believed that travel insights and business perspectives grow richer when you step outside conference rooms and into the wild. In that spirit, I write from personal experience about how to explorer les sentiers de randonnée en...