Marketing
How to design a pricing cliff test that reveals true willingness to pay for high-ticket b2b subscriptions
I’ve run more than a few pricing experiments in my career, but when it comes to high-ticket B2B subscriptions — annual contracts, enterprise tiers, or platforms sold to procurement teams — the usual A/B pricing tests rarely cut it. You can’t just nudge a price by 5% and hope to learn...
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Featured
Marketing
How to build a 30-day influencer seeding plan that drives 5x organic referrals for niche ecommerce
When I built my first influencer seeding campaign for a niche ecommerce brand,...
Oct 18
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Marketing
How to use zero-party data on shopify to increase repeat purchases by 25% without breaking privacy rules
I’ve seen firsthand how small shifts in the way merchants collect and use...
Oct 08
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Entrepreneurship
Marketing
how to build a 30-day product launch dashboard using semrush, google sheets and slack alerts
Why I built a 30-day product launch dashboardWhen I plan a product launch, I...
Sep 26
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Latest News from Market Research
Marketing
Sep 26, 2026
how to build a 30-day product launch dashboard using semrush, google sheets and slack alerts
Why I built a 30-day product launch dashboardWhen I plan a product launch, I want a single pane of glass that shows performance, risks, and opportunities in real time. For one recent launch I combined Semrush for SEO and competitive intelligence,...
Marketing
Sep 25, 2026
how to use cohort-based pricing to rescue churn in a niche b2b market
I remember the first time I truly felt the sting of churn. A niche B2B product I’d helped scale—targeting professional translation agencies—had excellent acquisition metrics, but customers started leaving after six to nine months. We were...
Cryptocurrency
Sep 13, 2026
how to detect on-chain wash trading early and protect your token's liquidity model
I’ve spent years analyzing markets and token behaviour, and one lesson keeps coming back: early detection of wash trading on-chain can mean the difference between a project surviving or spiraling. Wash trading — where the same entity buys and...
Marketing
Sep 09, 2026
how to run a micro-influencer beta for a new saas feature that doubles trial-to-paid conversions
When we tested a new onboarding feature for a SaaS product last year, I ran a micro-influencer beta that unexpectedly doubled our trial-to-paid conversion rate. It wasn’t magic—just a carefully designed, human-first program that connected...
Entrepreneurship
Sep 04, 2026
Common myths about french schools
Understanding the stereotypes around French educationFrench schools often carry a strong image in international conversations. Some people picture strict classrooms, heavy homework loads, and highly formal teachers. Others imagine an education...
Industry Insights
Aug 31, 2026
Explore hiking trails in Finland: best routes, maps and tips
I have always believed that travel insights and business perspectives grow richer when you step outside conference rooms and into the wild. In that spirit, I write from personal experience about how to explorer les sentiers de randonnée en...
Cryptocurrency
Aug 20, 2026
What on-chain wallet clusters reveal about a token's true holder risk and how to act
I often start my token due diligence with a simple, practical question: who really holds this token? On-chain wallet clustering gives us a surprisingly clear answer to that question — and with that answer comes a much better understanding of...
Data Analysis
Aug 19, 2026
How to spot a dying niche: three data signals that predict market collapse before revenue falls
Hello — I want to walk you through a practical framework I use when evaluating whether a niche is dying. Over the years I've seen businesses cling to shrinking markets because revenue remained stable for a time, only to be blindsided by sudden...
Data Analysis
Aug 17, 2026
Why your a/b test increases clicks but not revenue and the three fixes to align metrics
I run Market Research (https://www.market-research.uk), and over the years I've seen the same A/B test pattern repeat across startups and enterprise brands: a variant wins by increasing clicks or engagement, the team celebrates, and revenue......