Customer churn is the silent drain on growth that every subscription fintech watches closely. Over the years I’ve worked with startups and scale-ups in payments, neobanking, and crypto wallets, I’ve noticed that churn rarely arrives without warning. It whispers first — in small behavioral...
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Marketing
I remember the first time I ran a micro-influencer campaign and thought I’d...
Cryptocurrency
I’ve spent years studying token economics across projects and advising...
Marketing
I remember the first time I set out to convert a tiny, stubborn niche into...
Cryptocurrency
Auditing tokenomics is one of the most practical things I do when assessing a...
I remember the first time I set out to convert a tiny, stubborn niche into reliable revenue. The data felt sparse, the audience fragmented, and every traditional playbook seemed either too broad or too slow. Over the years I refined that messy...
Auditing tokenomics is one of the most practical things I do when assessing a new crypto project. Early-stage tokens can offer huge upside, but they can also hide structural risks that lead to rapid value erosion or outright fraud. Over the years...
Cart abandonment is one of those persistent headaches in e-commerce that feels equal parts mystery and missed opportunity. Over the years I’ve worked with retailers and startups who pour traffic into their funnels only to watch conversion rates...
I’m often asked: which customer segments will actually move the needle on trial-to-paid conversion for a B2B SaaS product? After years of running experiments, analyzing cohorts and working hands-on with startups and scale-ups, I’ve boiled it...
I often get asked by founders and token managers: “How do I tell if the on-chain activity around my project is real — and what can I do if it isn’t?” Having spent years dissecting on-chain behavior across dozens of projects, I’ve learned...
I run Market Research because I love turning messy data into clear, actionable moves. Over the years I've helped founders, product teams, and marketing leaders optimize everything from onboarding flows to subscription pricing. One experiment that...
I once inherited a churn model that looked promising on paper but was quietly failing our business: false positives flagged loyal customers as flight risks, thresholds were static, and the playbook for outreach was a one-size-fits-all email. Within...
I’ve always believed that choosing the best padel racket is as much a marketing problem as it is a sporting one: it's about matching features to needs, understanding positioning, and making a smart investment. Over the years I’ve tested rackets...
I remember the first time I benchmarked NVIDIA's AI stack against other vendors for a B2B product we were advising: it felt less like comparing chips and clouds and more like sizing up a moat. NVIDIA's combination of hardware, software, ecosystem...
I run Market Research (https://www.market-research.uk), and ever since we started helping subscription businesses optimize growth, one question keeps coming up: how do you increase conversions for high-ticket subscriptions without cannibalizing...