I’m often asked: which customer segments will actually move the needle on trial-to-paid conversion for a B2B SaaS product? After years of running experiments, analyzing cohorts and working hands-on with startups and scale-ups, I’ve boiled it down to three high-impact segments that consistently...
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Cryptocurrency
I often get asked by founders and token managers: “How do I tell if the...
Marketing
I run Market Research because I love turning messy data into clear, actionable...
Strategy
I once inherited a churn model that looked promising on paper but was quietly...
Marketing
I’ve always believed that choosing the best padel racket is as much a...
I once inherited a churn model that looked promising on paper but was quietly failing our business: false positives flagged loyal customers as flight risks, thresholds were static, and the playbook for outreach was a one-size-fits-all email. Within...
I’ve always believed that choosing the best padel racket is as much a marketing problem as it is a sporting one: it's about matching features to needs, understanding positioning, and making a smart investment. Over the years I’ve tested rackets...
I remember the first time I benchmarked NVIDIA's AI stack against other vendors for a B2B product we were advising: it felt less like comparing chips and clouds and more like sizing up a moat. NVIDIA's combination of hardware, software, ecosystem...
I run Market Research (https://www.market-research.uk), and ever since we started helping subscription businesses optimize growth, one question keeps coming up: how do you increase conversions for high-ticket subscriptions without cannibalizing...
I’ve seen dozens of churn prediction projects start with the best intentions and high hopes, only to deliver disappointing results: low precision, models that "drift" after a few months, and—worst of all—interventions that fail to recover...
I often get asked how I find micro-niches that actually convert — not the shiny, fleeting trends, but small, profitable pockets of demand that sustain a business. Over the years, I’ve refined a practical approach that blends three powerful...
When I first set out to design a B2B first-party data strategy, the goal was simple but ambitious: double qualified leads in six months. It sounded bold, but by focusing on data quality, consent-driven capture, purposeful segmentation, and tight...
When I first tested a micro-influencer campaign against a paid ad funnel, I was skeptical. Paid ads had always been my go-to for predictable scale and control. But months later, after iterating creative, outreach, and measurement, I watched...
I often get asked how I find profitable niches without sinking weeks into research or paying for expensive tools. My favorite approach combines two simple but powerful lenses: Google Trends to spot momentum, and keyword intent to judge commercial...
I often get asked how to raise average order value (AOV) without tanking conversion rates. It’s a tension every marketer feels: you want customers to spend more, but you don’t want to push them away with sticker shock. Over the years I’ve run...