I’ve seen firsthand how small shifts in the way merchants collect and use customer information can multiply repeat purchases — and without risking customer trust or running afoul of privacy laws. On Shopify, the best lever I’ve found is zero-party data: information that customers...
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Entrepreneurship
Marketing
Why I built a 30-day product launch dashboardWhen I plan a product launch, I...
Marketing
I remember the first time I truly felt the sting of churn. A niche B2B product...
Cryptocurrency
I’ve spent years analyzing markets and token behaviour, and one lesson keeps...
I remember the first time I truly felt the sting of churn. A niche B2B product I’d helped scale—targeting professional translation agencies—had excellent acquisition metrics, but customers started leaving after six to nine months. We were...
I’ve spent years analyzing markets and token behaviour, and one lesson keeps coming back: early detection of wash trading on-chain can mean the difference between a project surviving or spiraling. Wash trading — where the same entity buys and...
When we tested a new onboarding feature for a SaaS product last year, I ran a micro-influencer beta that unexpectedly doubled our trial-to-paid conversion rate. It wasn’t magic—just a carefully designed, human-first program that connected...
Understanding the stereotypes around French educationFrench schools often carry a strong image in international conversations. Some people picture strict classrooms, heavy homework loads, and highly formal teachers. Others imagine an education...
I have always believed that travel insights and business perspectives grow richer when you step outside conference rooms and into the wild. In that spirit, I write from personal experience about how to explorer les sentiers de randonnée en...
I often start my token due diligence with a simple, practical question: who really holds this token? On-chain wallet clustering gives us a surprisingly clear answer to that question — and with that answer comes a much better understanding of...
Hello — I want to walk you through a practical framework I use when evaluating whether a niche is dying. Over the years I've seen businesses cling to shrinking markets because revenue remained stable for a time, only to be blindsided by sudden...
I run Market Research (https://www.market-research.uk), and over the years I've seen the same A/B test pattern repeat across startups and enterprise brands: a variant wins by increasing clicks or engagement, the team celebrates, and revenue......
I want to walk you through a tactical, 60-day competitor ambush that I’ve used to create rapid market momentum. This isn’t a guerilla marketing stunt — it’s a structured, data-driven playbook that combines Semrush intelligence, public...
I often find that the single biggest barrier between a curious marketer and real insights hidden on Telegram is language: a shorthand of acronyms, emoji, hashtags and private codes that act as a gatekeeper. In this guide I want to help you...