Market Research / Marketing
I run Market Research (https://www.market-research.uk), and ever since we started helping subscription businesses optimize growth, one question keeps coming up: how do you increase conversions for...
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I often get asked how I find micro-niches that actually convert — not the shiny, fleeting trends, but small, profitable pockets of demand that sustain a business. Over the years, I’ve refined a...
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When I first set out to design a B2B first-party data strategy, the goal was simple but ambitious: double qualified leads in six months. It sounded bold, but by focusing on data quality,...
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When I first tested a micro-influencer campaign against a paid ad funnel, I was skeptical. Paid ads had always been my go-to for predictable scale and control. But months later, after iterating...
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I often get asked how I find profitable niches without sinking weeks into research or paying for expensive tools. My favorite approach combines two simple but powerful lenses: Google Trends to spot...
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I often get asked how to raise average order value (AOV) without tanking conversion rates. It’s a tension every marketer feels: you want customers to spend more, but you don’t want to push them...
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When I first started experimenting with link building at scale, I was bombarded with two conflicting messages: buy links and watch rankings soar, or build every link manually and risk never moving...
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In today’s rapidly evolving digital landscape, small businesses often face a common challenge: limited access to high-quality customer data. Unlike big corporations, which can afford advanced...
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When Apple holds a product launch event, the world watches. Not just tech enthusiasts, but marketers, CEOs, journalists, and even competitors tune in to observe what has become an almost ritualistic...
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Have you ever wondered why you reach for a Coca-Cola over a generic soda, or why Apple has such a fiercely loyal customer base? These aren't accidents. As a marketer, understanding the science behind...
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