Market Research / Marketing
When we tested a new onboarding feature for a SaaS product last year, I ran a micro-influencer beta that unexpectedly doubled our trial-to-paid conversion rate. It wasn’t magic—just a carefully...
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I want to walk you through a tactical, 60-day competitor ambush that I’ve used to create rapid market momentum. This isn’t a guerilla marketing stunt — it’s a structured, data-driven playbook...
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I often find that the single biggest barrier between a curious marketer and real insights hidden on Telegram is language: a shorthand of acronyms, emoji, hashtags and private codes that act as a...
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I want to share a pragmatic framework I use to design price elasticity tests that aim to increase revenue per user (RPU) without sacrificing conversion rate. Over the years I’ve run dozens of...
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If you’re running a SaaS business, you've probably chased ways to increase Lifetime Value (LTV) for years. One strategy that consistently pays off — and that I’ve implemented with clients and...
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I’ve spent years helping B2B companies turn tentative trial users into loyal, paying customers. One of the most reliable levers I keep coming back to is a well-orchestrated, trigger-based email...
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When third-party cookies started losing steam and consumers demanded more control over their data, I began to shift every acquisition and retention strategy I run toward zero-party data — the...
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I recently needed to validate a new B2B subscription tier for a product my team was building. We had a hypothesis: create a mid-tier between our existing Starter and Pro plans aimed at small teams...
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I’m going to walk you through a practical, step-by-step framework I use to build a competitor monitoring dashboard that combines SEMrush, Google Sheets, and real-time Slack alerts. This setup is...
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I’ve built dozens of dashboards to keep a real-time pulse on competitors, and one simple truth has stuck with me: the right data, captured consistently, beats random deep dives every time. In this...
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