Market Research / Marketing
I’ve spent years helping B2B companies turn tentative trial users into loyal, paying customers. One of the most reliable levers I keep coming back to is a well-orchestrated, trigger-based email...
Read more... →
When third-party cookies started losing steam and consumers demanded more control over their data, I began to shift every acquisition and retention strategy I run toward zero-party data — the...
Read more... →
I recently needed to validate a new B2B subscription tier for a product my team was building. We had a hypothesis: create a mid-tier between our existing Starter and Pro plans aimed at small teams...
Read more... →
I’m going to walk you through a practical, step-by-step framework I use to build a competitor monitoring dashboard that combines SEMrush, Google Sheets, and real-time Slack alerts. This setup is...
Read more... →
I’ve built dozens of dashboards to keep a real-time pulse on competitors, and one simple truth has stuck with me: the right data, captured consistently, beats random deep dives every time. In this...
Read more... →
I remember the first time I ran a micro-influencer campaign and thought I’d cracked a growth hack — until the results rolled in and the math didn’t add up. Since then, I’ve refined how I...
Read more... →
I remember the first time I set out to convert a tiny, stubborn niche into reliable revenue. The data felt sparse, the audience fragmented, and every traditional playbook seemed either too broad or...
Read more... →
Cart abandonment is one of those persistent headaches in e-commerce that feels equal parts mystery and missed opportunity. Over the years I’ve worked with retailers and startups who pour traffic...
Read more... →
I’m often asked: which customer segments will actually move the needle on trial-to-paid conversion for a B2B SaaS product? After years of running experiments, analyzing cohorts and working hands-on...
Read more... →
I run Market Research because I love turning messy data into clear, actionable moves. Over the years I've helped founders, product teams, and marketing leaders optimize everything from onboarding...
Read more... →