Market Research / Marketing
I’ve run more than a few pricing experiments in my career, but when it comes to high-ticket B2B subscriptions — annual contracts, enterprise tiers, or platforms sold to procurement teams — the...
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When I built my first influencer seeding campaign for a niche ecommerce brand, I had one clear objective: generate sustained, organic referral traffic that actually converts. What surprised me was...
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I’ve seen firsthand how small shifts in the way merchants collect and use customer information can multiply repeat purchases — and without risking customer trust or running afoul of privacy laws....
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Why I built a 30-day product launch dashboardWhen I plan a product launch, I want a single pane of glass that shows performance, risks, and opportunities in real time. For one recent launch I...
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I remember the first time I truly felt the sting of churn. A niche B2B product I’d helped scale—targeting professional translation agencies—had excellent acquisition metrics, but customers...
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When we tested a new onboarding feature for a SaaS product last year, I ran a micro-influencer beta that unexpectedly doubled our trial-to-paid conversion rate. It wasn’t magic—just a carefully...
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I want to walk you through a tactical, 60-day competitor ambush that I’ve used to create rapid market momentum. This isn’t a guerilla marketing stunt — it’s a structured, data-driven playbook...
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I often find that the single biggest barrier between a curious marketer and real insights hidden on Telegram is language: a shorthand of acronyms, emoji, hashtags and private codes that act as a...
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I want to share a pragmatic framework I use to design price elasticity tests that aim to increase revenue per user (RPU) without sacrificing conversion rate. Over the years I’ve run dozens of...
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If you’re running a SaaS business, you've probably chased ways to increase Lifetime Value (LTV) for years. One strategy that consistently pays off — and that I’ve implemented with clients and...
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