Market Research / Marketing
I often find that the single biggest barrier between a curious marketer and real insights hidden on Telegram is language: a shorthand of acronyms, emoji, hashtags and private codes that act as a...
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I want to share a pragmatic framework I use to design price elasticity tests that aim to increase revenue per user (RPU) without sacrificing conversion rate. Over the years I’ve run dozens of...
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If you’re running a SaaS business, you've probably chased ways to increase Lifetime Value (LTV) for years. One strategy that consistently pays off — and that I’ve implemented with clients and...
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I’ve spent years helping B2B companies turn tentative trial users into loyal, paying customers. One of the most reliable levers I keep coming back to is a well-orchestrated, trigger-based email...
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When third-party cookies started losing steam and consumers demanded more control over their data, I began to shift every acquisition and retention strategy I run toward zero-party data — the...
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I recently needed to validate a new B2B subscription tier for a product my team was building. We had a hypothesis: create a mid-tier between our existing Starter and Pro plans aimed at small teams...
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I’m going to walk you through a practical, step-by-step framework I use to build a competitor monitoring dashboard that combines SEMrush, Google Sheets, and real-time Slack alerts. This setup is...
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I’ve built dozens of dashboards to keep a real-time pulse on competitors, and one simple truth has stuck with me: the right data, captured consistently, beats random deep dives every time. In this...
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I remember the first time I ran a micro-influencer campaign and thought I’d cracked a growth hack — until the results rolled in and the math didn’t add up. Since then, I’ve refined how I...
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I remember the first time I set out to convert a tiny, stubborn niche into reliable revenue. The data felt sparse, the audience fragmented, and every traditional playbook seemed either too broad or...
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