I’m often asked: what exactly should we measure in tokenomics if we want to predict whether a crypto project will survive in the long term? Over the years I’ve read whitepapers, inspected on-chain data, and dug through token distribution spreadsheets. What I’ve learned is that survival...
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Marketing
When I first started experimenting with link building at scale, I was bombarded...
Marketing
In today’s rapidly evolving digital landscape, small businesses often face a...
Marketing
When Apple holds a product launch event, the world watches. Not just tech...
Investing
When I first started working with early-stage startups, I was fascinated by how...
Understanding your audience is one of the essential building blocks in creating successful marketing campaigns and driving genuine engagement with your brand. In today’s highly competitive market, merely casting a wide net no longer suffices....
Expanding into new markets is no small feat. It’s a journey that promises incredible opportunities but also comes with its fair share of challenges. One company that has masterfully navigated the complexities of global expansion is Airbnb—a...
In today’s fast-evolving professional landscape, remote work has quickly transformed from a simple perk to a standard way of operating for many businesses. While it undeniably opens up new horizons — from accessing global talent to providing...
Investing can be an exciting yet challenging endeavor, especially when navigating volatile markets. The fluctuations and unpredictability of today’s investing climate often leave even seasoned investors searching for strategies to safeguard their...
Understanding the Science Behind Viral BrandingHave you ever wondered why some marketing campaigns explode in popularity while others barely make a dent? As a marketer, entrepreneur, or simply a curious observer, the allure of "going viral" is...
In today’s hyper-competitive business landscape, achieving success means staying ahead of the curve. Whether you’re running a small startup, scaling a mid-sized company, or managing an established brand, one truth remains constant: you need...
Understanding Blockchain and Its Role in Supply Chain ManagementLet's be honest—when most people hear the term "blockchain," they immediately think of cryptocurrencies like Bitcoin or Ethereum. But blockchain is so much more than digital...
Pricing is so much more than just attaching a number to your product or service. It's a delicate balance between perceived value, market trends, and the psychology of your potential customers. When done right, pricing can become your secret weapon...
As a marketer, I know how challenging it can be to make sense of the ever-increasing amount of data available to us. Whether it's customer behavior, campaign performance metrics, or industry trends, the ability to visualize this data effectively can...
Understanding consumer behavior has always been the cornerstone of successful marketing strategies. However, as the marketplace grows increasingly digital and complex, the traditional ways of analyzing consumer habits are no longer sufficient....