Market Research / Marketing
I remember the first time I ran a micro-influencer campaign and thought I’d cracked a growth hack — until the results rolled in and the math didn’t add up. Since then, I’ve refined how I...
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I remember the first time I set out to convert a tiny, stubborn niche into reliable revenue. The data felt sparse, the audience fragmented, and every traditional playbook seemed either too broad or...
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Cart abandonment is one of those persistent headaches in e-commerce that feels equal parts mystery and missed opportunity. Over the years I’ve worked with retailers and startups who pour traffic...
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I’m often asked: which customer segments will actually move the needle on trial-to-paid conversion for a B2B SaaS product? After years of running experiments, analyzing cohorts and working hands-on...
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I run Market Research because I love turning messy data into clear, actionable moves. Over the years I've helped founders, product teams, and marketing leaders optimize everything from onboarding...
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I’ve always believed that choosing the best padel racket is as much a marketing problem as it is a sporting one: it's about matching features to needs, understanding positioning, and making a smart...
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I run Market Research (https://www.market-research.uk), and ever since we started helping subscription businesses optimize growth, one question keeps coming up: how do you increase conversions for...
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I often get asked how I find micro-niches that actually convert — not the shiny, fleeting trends, but small, profitable pockets of demand that sustain a business. Over the years, I’ve refined a...
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When I first set out to design a B2B first-party data strategy, the goal was simple but ambitious: double qualified leads in six months. It sounded bold, but by focusing on data quality,...
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When I first tested a micro-influencer campaign against a paid ad funnel, I was skeptical. Paid ads had always been my go-to for predictable scale and control. But months later, after iterating...
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